The digital-first brand is remaining committed to their bricks-and-mortar expansion and is planning to open two physical locations this year.
The heart of Backcountry lies with is the personalised customer service led by expert associates known as Gearheads, a group of people which consists of former pro athletes, industry professionals and outdoor gear specialists. This service is expected to be expanded into the bricks-and-mortar locations, allowing customers to consult with Gearheads about any of the products.
Melanie Cox, Chief Executive Officer, commented: “Backcountry has always sought to connect people with their passions through the best gear and expertise we have to offer. With our retail locations, our goal is to equip our customers with the gear, knowledge, and the confidence they need to get outside by combining the expert guidance for our Gearheads with our expansive product assortment.”
The two new stores will open in Park City, Utah and Boulder, Colorado and are intended to be community hubs which will offer resources and host events.
