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Balenciaga Opens New Barcelona Store

Located on the prestigious Passeig de Gràcia, 101, the new Balenciaga store occupies an area of 356sq m.

The new store boasts a minimalist industrial style over its two storeys. The store boasts a theme which combines past, present and future and utilises materials such as extruded aluminium, glass and steel. The original walls of the store have been maintained and the newly opened Maison provides an essence of softness and distinction in the form of a logo-carved blue wool.

Balenciaga’s aesthetic is intended to captivate the younger shopper by making modernity and innovation their emblem, not renouncing tradition and preserving its legacy.

The ground floor houses the brand’s women’s ready-to-wear and accessories collections while the basement floor boasts a range of men’s products.

Balenciaga is fully owned by Kering.