The luxury fashion house plans to unveil its fall 2024 men’s and women’s collections with a fashion show in Los Angeles on 2 December. The venue and other details are still under wraps, until at least a week before.
Balenciaga, the fully owned Kering brand is the latest European company to succumb to the lure of California. Balenciaga operates a flagship boutique with an industrial warehouse decor at Rodeo Drive in Beverly Hills.
This marks the second time Balenciaga’s Creative Director Demna has chosen an American city to unveil a new collection: In May 2022 during the resort 2023 season, the brand staged a runway show on the floor of the New York Stock Exchange, memorable for its models in full latex suits with only their ponytails, braids and thick fake eyelashes poking through slits.
