The brand will open a limited-time store on the 1st floor of Tokyu Plaza Ginza. The opening date for the store is 1 June.
Based on the concept of “Raw Architecture,” the interior of the store is decorated in a temporary state, such as curtains that look like they have been damaged by water and coloured concrete and metal surfaces. It respects existing structural elements and minimizes the consumption of essential virgin materials.
In addition to the line-up of men’s and women’s ready-to-wear, shoes, bags, accessories, eyewear, and jewellery, the shop also sells “duty-free bags” using organic cotton canvas. The new 3XL Mule from the 3XL line of sneakers featuring a super wide sole will be released ahead of the rest of the world. In addition, as a product limited to the same store, they will develop a “Duty Free Bag” with the Balenciaga Tokyo logo.