For the first time, Yeezy Gap Engineered by Balenciaga is launching in-store outside of America, taking over the GAP flagship stores in Tokyo and Shanghai. The new retail pop-ups will operate like the inaugural Yeezy Gap space in Times Square.
GAP and Yeezy have unveiled part two of their Engineered by Balenciaga collection. For the launch, Yeezy Gap released new campaign visuals shot in Shinjuku, Tokyo by Raphael Bliss with creative direction and styling by Betsy Johnson. In the shots, masked individuals wear outerwear, knitwear, and refined essentials from the new collection. 22 different styles are available, ranging from sizes XS to XXL, depending on the item.
Balenciaga announced its collaboration with Yeezy Gap in January 2022. The first items of Yeezy Gap Engineered by Balenciaga became available in February, with additional items dropping in May. Since July, the collection has been available in Gap retail stores, starting at the Times Square store. Future releases are expected to hit stores in fall of 2023.
