The leading socks and accessories brand has strengthened its retail presence with the launch of a new store at the Mumbai International Airport.
The store is located at Terminal 2 within Chhatrapati Shivaji Maharaj International Airport (CSMIA). With this addition, the brand has taken its count to 18 stores in India with the latest addition being the first store at an International Terminal.
Commenting on the expansion, Shruti Gupta, Head of Strategy at Balenzia in a statement said, “It’s with immense excitement and pride that we unveil our new store at CSMIA’s International Departure, a luminary event in Balenzia’s ever-evolving narrative. Positioning ourselves at CSMIA, a key international junction, enables us to broaden our audience reach, catering to both Indian and international customers and offering them a chance to experience the best of craftsmanship in socks.”
Balenzia currently has a brick-and-mortar presence in cities like New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat and Ludhiana. The brand retails online through its direct-to-customer website and on platforms including Myntra, Ajio, Tata Cliq, Nykaa and Amazon India.
