The Swiss luxury fashion retailer is launching its newest store on George Street in the city.
The store is set to open at 388 George Street in mid-2021. The George Street centre was recently refurbished to include five levels of commercial and retail space which is set to include a number of flagship retail sites. The centre most recently welcomed the city’s first Locali by Romeo’s food market.
Bally has signed an eight year lease at the property and the store will occupy an area of 406sq m of space, relocating from its original Pitt Street premises later this year. Brookfield Properties’ Executive Vice President, Danny Poljak, commented: “Bally is one of the world’s leading and long-standing luxury brands and puts 388 George Street on the map as a premium retail destination.”
Nicole Quagliata, Fund Manager at OIPP, added: “These new retailers will put 388 George Street on the map as an iconic new CBD destination with a curated blend of high-quality prestige retail.”
