has reopened its 3,200-square-foot flagship at 58 Gansevoort Street in Manhattan’s Meatpacking District. After an extensive refurbishment, this is the first Bally store to roll out the design concept displaying creative director Rhuigi Villaseñor’s new direction, starting from the new logo at the entrance. The flagship will showcase men’s and women’s ready-to-wear, accessories, shoes and leather goods
Bally’s CEO Nicolas Girotto explained that the store is meant to replicate “the homely atmosphere of an apartment, where vintage furniture, soft colors and luxurious fabrics are harmoniously mixed to reflect Bally’s spirit of timelessness.” Inspired by Bally’s home country, the vision translates into neutral color palettes, with beige as the predominant shade, alongside a curated mix of furniture.
These include Art Deco bar pieces from Rio and the Indies and a rosewood case sofa from 1970 by American architect and designer Warren Platner. They are juxtaposed with contemporary design elements, such as a Haos wood and metal dining table, and an Anker light screen from New York-based Italian sculptor and architect Umberto Bellardi Ricci.The venue has an industrial feel, with exposed piping visible on the ceilings, contrasting with sleek warm oak parquet in a herringbone motif and crown moldings. Heavy velvet curtains feature alongside rich materials such as gold hammered metal, black calamine iron and dark lacquered woods. There is also a made-to-order Stereo Commander SC 115 by Italian designer Willy Rizzo displayed in the window
There are around 320 Bally stores globally, of which 160 are directly operated. The brand is also available at 500 wholesale accounts. Menswear accounts for 60 percent of revenues and the executive is set on growing the womenswear category, originally Bally’s core business.
Shoes account for 40 percent of sales, followed by accessories, which represent 35 percent of the total. Rtw makes up the remaining share. While declining to provide a sales figure, as per parent JAB Holding Company’s policy, Girotto said 2022 closed with sales up double digits compared with 2021.
