Bamford, the British wellness and lifestyle brand established by Lady Bamford, is embarking on a bold expansion into Hong Kong. The brand’s new store has opened in St. Francis Yard in the Star Street Precinct of Wan Chai, offering a sanctuary amidst Hong Kong’s hustle and bustle.
Previously only accessible in the UK and select global locations such as Cathay Pacific’s premium cabins and lounges, and hotels such as The Upper House, Bamford is now making its mark in the heart of the city, offering its sustainably crafted products to a wider audience.
“Everything we do at Bamford is born out of my belief that we need to live more consciously: to slow our pace, be mindful of our footprint and take care of the earth that provides for us. In doing so we nourish and nurture our own well-being too,” said Lady Bamford.
“Now, as we are witnessing a growing demand for wellness and sustainable luxury throughout Asia, I am thrilled to be able to share not only our beautifully considered products and treatments but also this holistic approach to life with the people of Hong Kong.
Our new store is a space to relax, unwind and achieve harmony, health and happiness in body, mind and spirit,” said founder Lady Bamford.
The store features Bamford’s bath & body, natural skincare, home fragrance, and clothing collections, as well as a tranquil treatment room dedicated to a range of signature facial and body treatments.
To mark the grand opening of its first store in Hong Kong, Bamford is unveiling an expanded home fragrance collection, drawing inspiration from its popular body care lines.
Customers can indulge in the new incense sticks, candles, and diffusers from the Geranium and B Silent collections, available exclusively at the flagship store in Wan Chai.
