The retailer, a division of Gap Inc., has launched BR Home, an upscale home goods collection with bedding, décor and rugs.
Available online and in select Banana Republic US stores as of 28 March, BR prices range from $80 for plush decorative pillows to $6,500 for luxurious, handwoven rugs made in the Atlas Mountains of Morocco.
“Our expanded home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, President and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure and imagination.”
The products in the collection, which is exclusively created and curated by Banana Republic, are made of the highest-quality materials and natural fabrics, such as fine European linen, plush cotton cashmere and organic cotton, the company stated.
“Discovery and self-expression are an integral part of our customers’ lives at home, work and away,” said Aaron Rose, Head of Commerce and Experience for Banana Republic. “We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”
