The new concept provides travellers with a sense of home through reliable services, signature facilities and well-designed rooms at affordable prices.
Banyan Tree Group, one of the world’s leading independent hospitality groups, debuts HOMM as the newest concept within the Group’s global multi-brand ecosystem. HOMM Bliss Southbeach Patong, a 71-room contemporary beachfront property in Phuket, Thailand offering stylish and wallet-friendly accommodations, will serve as the brand’s first-ever location.
HOMM is one of five new brands within Banyan Tree Group’s growing ecosystem of concepts that provides a sensible lifestyle and globally diverse experiences while embodying the feeling of home. Ideal for families, couples and business executives alike, guests will find ease in reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations elevated by the purpose-led, sustainable tourism standards Banyan Tree Group is known for. Through destination-specific, immersive travel experiences and locations in key second-tier cities, travellers can engage in the local culture before heading back to their HOMM-away-from-home.
“With the introduction of our HOMM brand, we strive to provide guests with true “sense of home” comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community. HOMM Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travellers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations to come,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss Southbeach Patong.
