The Japanese streetwear brand A Bathing Ape (Bape) has opened its newest outpost in the US in Las Vegas.
The brand’s new flagship marks its sixth US location after opening a two-level, 5,000sq ft store in Chicago earlier this year. The 1,500sq ft store is located at Wynn Plaza Shops, situated within the Wynn and Encore hotels along the Las Vegas Strip.
With bold colours and bright lights, the new Bape store draws design inspiration from Las Vegas. The signature logos of Bape and Bapesta (the brand’s sneaker line) are displayed on the walls in neon lighting throughout the space. The location also features a prominent sneaker wall, located in the front of the store for the first time, the company said.
Bape’s signature ABC camouflage motif is applied throughout the store and features bright colours such as fuchsia, neon green and blue on a black background, representing the “exhilarating Las Vegas night scene”. Classic symbols of Las Vegas, such as casino dice and the iconic Las Vegas welcome sign are featured throughout the space. To celebrate the new store opening, Bape launched new products exclusive to the location that pay homage to Las Vegas.
Bape was founded in Japan in 1993. In addition to the new Las Vegas outpost, the brand operates two stores in New York City, one in Los Angeles, one in Miami and one in Chicago. It has over 40 stores worldwide.
