Baraka Group Launches Online Shopping Platform

Egypt’s leading retailer has launched its first online shopping portal, Swish, which features brands including New Balance, Baraka, Beverly Hills Polo Club and more.

Online shopping has grown tremendously over the last few years, and particularly over the last two years where brick and mortar shopping has become less accessible. Baraka Group aims to make shopping easier, safer and more convenient for their customers. On June 17, the group will launch Swish in Egypt, an online platform that connects retailers and customers.

The online portal will house all of Baraka Group’s brands including New Balance, Beverly Hills Polo Club, Inglot, Baraka Optics, Jooj, C&Co and Mellow, with more stores yet to open.

To celebrate the launch of the online platform, Baraka Group will offering a number of special deals and free shipping for a limited time.

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