The legendary icon and pride of the Middle East, Amr Diab has finalised a long-term partnership with Egyptian retail guru: Baraka Group.
Under this partnership, Amr Diab will launch a series of lifestyle products, ranging from eyewear, to customised footwear, everyday fashion, jewellery, accessories and a healthcare products range. The brand will be launched under the name ‘The Legend Edition’ and will reflect and nourish Am Diab’s journey and reputation within the Middle East.
Baraka Group will be The Legend Edition’s exclusive retail consultant and platform, and will position the brand as a global label.The first Legend label product range will be available in the Egyptian, Saudi and Emirati markets in 2021 and will feature futuristic and high-tech experienced retail capsules.
Amr Diab is a Guinness World Record Holder, best-selling Middle Eastern artist, seven time World Music Awards winner and holds five Platinum Record Awards and six African Music Awards.
