World of Barbie is made its global debut in Canada by opening its doors in a stand-alone space at Square One in Mississauga last Friday.
Inspired by her iconic lifestyle, the 30,000sq ft interactive attraction features life-size installations that are sure to capture imaginations and hearts across many generations. The highly anticipated World of Barbie has been brought to life by live entertainment company Kilburn Live, and leading global children’s entertainment company Mattel.
“World of Barbie has come together in a truly spectacular fashion, with vivid colours, precise design details, and the sheer scope of immersive environments,” says Mark Manuel, CEO, Kilburn Live. “This world premiere is a major achievement in terms of accurately recreating a world that is familiar to so many fans of Barbie.”
Since 1959, with over 250 careers and counting, Barbie has represented a world of limitless potential to fans. World of Barbie interactive attraction is designed to deliver that same inspiration to Barbie fans, empowering them to believe they can do anything and be anything. “World of Barbie is an exciting immersion into the lifestyle of Barbie, where guests can step into her world, and discover and revel in installations that are meticulously curated to cultivate dreams,” says Julie Freeland, Senior Director of Location Based Entertainment, Mattel. “Fans of all ages can imagine endless possibilities for themselves, while walking in her footsteps as a scientist, designer, news anchor, astronaut and much more.”
