The American wellness brand is set for international expansion and is focusing heavily on the Asia-Pacific region.
The expansion is a pivotal moment for the American wellness brand, with the APAC region seen as a market of “substantial growth opportunity”, as well as being a “sizable market with a strong demand for health and wellness”.
The entry looks to also boost the vegan wellness brand’s sales and revenue, while diversifying the brand’s geographical presence.
“We are entering the Asia-Pacific region to embrace a new culture and connect with individuals who value health and wellness as much as we do,” said Travis Barker, Founder of Barker Wellness Co. “The appreciation for natural, vegan and cruelty-free products aligns perfectly with our values and we are excited to introduce our premium wellness products to this market.We are not just introducing our products; we are entering this market to bring a lifestyle of holistic well-being, mindfulness and balance internationally.”
