The luxury childrenswear retailer has chosen Bluewater shopping centre for its new flagship store.
Base, which offers designer clothing for children aged up to 16, has said that the new store location has enabled the retailer to expand its range of international luxury brands by adding Fendi, Palm Angels, Off White and Tartine Et Chocolat. The location will also sell a range of lifestyle products including a line of designer pushchairs and prams.
Base Managing Director Marc Granditer said: “We started with a singular vision of creating the best kids wear store in Europe, taking inspiration from luxury brands and retailers to create a best-in-class experience for our loyal customers.”
In celebration of the store opening, Base has opened an exclusive launch event that featured a range of celebrities and influencers. The retailer has also launched its annual Face of Base competition, where customers can get the chance to model for Base, becoming the brand ambassador for the year.
