Located in the IFC mall, the newly renovated Hong Kong branch of Ba&sh was originally the first store to open in the city from the Paris-based brand.
Inside, the newly revamped store which spans 213sq m, comes designed with modern raw materials and earthy hues such as clay, sand and grey to create a soft, luxurious aesthetic.
In addition to stocking the Parisian brand’s latest women’s collections, the store carries a designated area for hosting events with its customers and a large sales space with a lounge area where customers can relax and peruse the latest Ba&sh offerings.
Launched in 2003, Ba&sh derives its name from the combined first names of its founders, Barbara Boccara and Sharon Krief and gained prominence as a pioneer of ‘smart fashion’.
In 2015, L Catterton and Groupe Arnault invested the fashion label, with Pierre-Arnaud Grenade joining as CEO. In May 2022, the company announced an investment from French firm HLD, alongside existing shareholders and the executive team.
