The brand is expanding its footprint in the Philippines with the launch of its first two physical stores in the country.
The brand has recently opened a store in the SM Mall of Asia after making its debut in the country last month in SM Megamall in Mandaluyong. Bath & Body Works is also planning to push its growth in the market through e-commerce platforms.
The stores offer the brand’s own perfumes including A Thousand Wishes, Japanese Cherry Blossom and Into The Night, along with a selection of personal-care items such as body mists and shower gels. According to local sources, Bath & Body Works’ three-wick scented candles and an assortment of home scents were a popular choice among the guests that stopped by the first store’s opening. The brand has more than 1,800 locations in the US and Canada, as well as 425 overseas franchised outlets.
