Grupo Axo has extends the network of establishments of the American firm Bath & Body Works in the Mexican market. This month it has raised the blind of its first store in the state of San Luis Potosí.
For the landing of Bath & Body Works in San Luis Potosí territory, the Mexican group has opted for the brand new The Park shopping centre, developed by Thor Urbana, and which aims to become the most important in the state thanks to its extensive fashion proposal.
The establishment of the brand, founded in 1990, officially began operations on Friday 28 July and inside it sells a wide range of its body and home care products, such as candles, soaps, creams, oils, scrubs, shower gels, anti-bacterials, lotions and fragrances for men and women, including its new proposal for the season: “Men’s Shop”, a collection “thought of the contemporary man”, according to the brand.
Bath & Body Works launched in 2015 in the Mexican market through Grupo Axo. Currently, the American company has 22 physical stores nationwide distributed in nine states of the country.
