In an exciting development for the entertainment industry, B&B Theatres has announced the opening a new state-of-the-art cinema at American Dream in East Rutherford, New Jersey.
This venue will feature the largest ScreenX auditorium in the world, marking a significant milestone for both B&B Theatres and the American Dream entertainment complex.
This new cinema is located just seven miles from Times Square and promises an unparalleled movie-going experience. ScreenX, developed by CJ 4DPLEX, is a revolutionary multi-projection system that extends the movie screen onto the surrounding walls, providing a 270-degree panoramic viewing experience. This innovative technology transforms traditional cinema, immersing viewers in a captivating visual environment that enhances key scenes and exclusive scenic elements.
The new ScreenX auditorium at American Dream will be the largest of its kind, boasting an 80ft wide centre screen and side walls measuring 82ft each, offering 242ft of immersive viewing space. This groundbreaking feature is set to redefine cinematic experiences for audiences, providing an unmatched level of immersion and engagement.
In addition to the ScreenX auditorium, the new B&B Theatre location at American Dream will include eight screens equipped with the latest cinematic technology. These features include laser projection, wall-to-wall curved screens and heated leather electric recliners in every auditorium. The venue will also offer various entertainment options, including multiple bowling lanes, a full redemption arcade and a range of food and beverage amenities such as a restaurant and a full-service bar.
