International restaurant brand BBQ Bros has announced its plan to open eight dining outlets in the UAE by 2027.
A joint venture with Beetroot Hospitality will see a first location opening by August 2025 in Dubai Creek. The strategic partnership will introduce BBQ Bros to the UAE’s dynamic culinary landscape through restaurants, pop-ups, public events, festivals, social events, special celebrations and private catering. Currently, BBQ Bros has established operations in Belgium, Lebanon, Egypt and Kuwait.
With the UAE being a key market for culinary innovation and diversity, this joint venture marks a significant step in the brand’s expansion strategy. The collaboration will leverage Beetroot Hospitality’s local market knowledge and operational expertise, facilitating the opening of several BBQ Bros outlets across prime locations. BBQ Bros United Arab Emirates plans to expand into various segments of the food market, including pop-up locations, catering services for both private and public events and participation in festivals.
Mario Aoun, Owner of the BBQ Bros global brand, said: “Partnering with Beetroot Hospitality is such an exciting step for us. The UAE is an incredible market and we can’t wait to bring our global BBQ flavours to this vibrant community. This joint venture not only marks a milestone for our brand but also allows us to share our passion for barbecue with the diverse and lively community in the UAE.”
