The quick-growing chain that highlights memorabilia from the worlds of film, TV and anime has launched a new site at The Bridges in Sunderland.
This marks the fourth opening for the brand, after first opening a bricks-and-mortar sale point four years ago in Newcastle. Additional units have since opened doors in Middlesbrough and Gateshead.
Be More Geek Managing Director James Gee believes the success of the company is down to customer loyalty and brand awareness. He added: “We have also developed excellent relationships with a number of different suppliers, fine-tuning our stock offering and concentrating on licenses that our customers love, such as horror, anime and Funko POPs to name a few.” Looking ahead, Gee said: “We have an exciting three-year growth plan, have bolstered our head office team and have upgraded our systems. We have also moved into a new purpose-built head office all with the aim of supporting our expansion plans both inside and outside of the North East.”
Karen Eve, Centre Director at The Bridges said: “We are really delighted to have been chosen by Be More Geek and know that they will be extremely popular. They are already a massive regional success story and we are very pleased to be part of their journey.”
