A beauty and luxury retail pop up has landed in Westfield London, hosted by L’Oréal LUXE. The ‘Beauty Playground’ will display the latest products from – Lancôme, Armani, Valentino and YSL Beauty.
Visitors will have the opportunity to explore Lancôme’s skincare diagnostics technology that scans guest’s skin and diagnoses any problem areas whilst providing solutions. Shoppers can also dive into Armani’s male fragrances, Valentino’s signature scents and YSL Beauty’s vibrant makeup and fragrance collections, all in one immersive space. The experience also includes tailored beauty services including personalised makeup looks, finding the perfect foundation match with a shade finder and discovering an ideal skincare routine with a skin profiler.
The event space includes bespoke interactive consumer touchpoints, including a customisation station where shoppers can have fragrance bottles engraved or painted to create bespoke gifts. A ‘Spin the Wheel’ activity will also give participants the chance to win a key to unlock a locker filled with exclusive L’Oréal LUXE gifts.
Westfield Rise – Westfield’s media, brand partnerships and data solutions agency – is collaborating with L’Oréal LUXE to provide a unique retail experience that merges luxury, personalisation and engagement. The pop-up allows visitors to fully immerse themselves in the world of L’Oréal LUXE and explore the brands’ offerings in an interactive setting. The Beauty Playground pop-up is part of Westfield Rise’s three-year international deal with L’Oréal across centres in France, Spain, Germany and the US and joins a strong line-up of beauty events at Westfield London, including this summer’s Sol De Janeiro pop-up and further cements the centre’s position as a destination for unique and high-end shopping experiences.
The pop-up is open from Monday 16th to Sunday 29th September from 10am-9pm and can be found in the central atrium near the main entrance.
