International food brand Behrouz Biryani is celebrating a successful six months after taking its number of UK franchises from seven to 35.
Representing an expansion rate of over 400 per cent, the impressive figures put the brand in good stead to smash its target of over 50 restaurant partners by July this year.
Over the past six months, the brand has opened an average of one restaurant a week across London and nearby regions, and is reaching new customers continuously with its authentic biryanis.
Behrouz Biryani is widely regarded as India’s most loved biryani brand, and is a key name under Rebel Foods, which is the world’s largest internet restaurant company, and one of India’s most significant foodtech players.
Last year marked Behrouz’s launch into the UK market, and in less than 12 months, it has taken the country’s food industry by storm, becoming the UK’s fastest-growing internet restaurant brand.
Available by delivery only, Behrouz Biryani aims to bring Brits the authentic taste of India’s popular rice dish, biryani, through its network of partner restaurants that offer Behrouz dishes via Deliveroo, UberEats, JustEat or the Behrouz Biryani website.
