Called Hopr, the country’s first online supermarket will launch activities next Monday April 19, trialling in Hasselt.
The company will begin with small-scale deliveries in the capital of Limburg and if this goes as planned, will extend the offering to all customers in Hasselt by the end of April. Following this, the company intends to undertake a gradual expansion and has hopes of offering the service to the entire country within five years’ time.
Hopr aims to offer a full range of fresh products including fruit, vegetables, meat, fish, bread and ready-made meals. A number of brands will also be available including Danone, Herta, Pringles and will try to favour product made in Belgium.
