Belk is ready to entice people to get out of the pyjamas they have been wearing during the pandemic.
“After spending extended time at home, people are eager to ditch their lived-in loungewear and are looking for new clothing options that combine both on-trend fashion and comfort,” the company said in a press release.
The Wonderly collection, which aims to provide those clothing options, features apparel in earth tones, textured fabrics and patterns. A key wardrobe piece, though, is found in the brand’s denim products which come in a variety of leg shapes and washes. And, with about 40 per cent of the population wearing a different size jean than they were a year ago, according to The NPD Group, that collection is on-trend in a year where people are experimenting with different denim styles.
“Wonderly is an effortless style for the modern woman,” Chris Kolbe, Chief Merchandising Officer at Belk, said in a statement. “The brand is designed to be versatile, everyday wear with endless possibilities. Wonderly lets our customers create unique looks by pairing our flattering denim with beautiful breezy tops, dresses, and sweaters.”
