The Colombian chain of cosmetic, beauty and dermatology stores, has set up shop in the coffee zone in the centre of the country and is settling in two new cities, Pereira and Manizales.
The new store in Pereira opened its doors in the Pereira Plaza shopping centre, while in Manizales, Bella Piel was installed in the Fundadores shopping centre, both medium-sized stores and with all the chain’s offerings.
Within the framework of the openings, Bella Piel presents its summer strategy with an invitation to skin care in the months of high temperatures, pollution and more. Isdin, Vichy, La Roche Posay, Avène and Uriage are among the brands with the greatest presence in the chain. The same European brands present their special products for the season, where it is estimated that more than 50 per cent of travellers will spend their holidays in the sun.
With these new store openings, the company now has a total of 65 direct sales points in the country.
