The fashion retailer will open a selection of branded gastropubs, boutique hotel lounges and barbershops across the world.
Founded in 1963, Ben Sherman has grown to become a much loved British clothing brand selling a range of shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. The retailer intends to venture from the world of fashion into branded real estate development and will partner with Brands Lab International to realise their goals.
The move comes as the brand intends to find further ways to connect with their audience, with the brand feeling that they have close ties with “youth culture.”
“Our vision is to translate the shared rite of passage into socially-distanced eclectic spaces where our audience can feel at home in any city around the world as we come out of the pandemic, whether it be a Ben Sherman pub or barbershop lounge. They’ll enjoy an aesthetic and ambiance steeped in the brand’s heritage, with a modernised twist.” comments Talbot Logan, Ben Sherman Vice President Brand Management.
