The Italian-based group has reopened its store on Rua de Santa Catarina in Invicta, with a new layout and design.
Recently, the brand has been focussed on opening a number of new stores in Portugal, namely in Covilhã , Vila Real de Santo António, Torres Novas, Póvoa de Varzim, Vila do Conde and Mirandela. As well as opening new spaces, the brand has committed to reopening some of their stores with a new design and concept.
The newly reopened store on Rua de Santa Catarina now boasts a surface area of almost 1,150sq m spread over two storeys. The ground floor is dedicated to the brand’s women’s collection whilst the first floor also dedicates space to men and children’s collections.
The entrance, which is highlighted by carved wooden ceilings, is the focal point of the store’s renovation. This is also highlighted by the staircase that leads to the first floor and the vertical garden that occupies two floors of the store, which both natural and artificial lighting to enhance the store’s features. The store is complete with a panoramic elevator and LED screens that display to customers the values of Benetton.
