Bergamont, the German bike brand has now opened their first concept store in Mumbai, India. The launch of the I-Ride Store will offer people a wide selection of bicycles, including a model that has been designed specifically for gravel and also have e-bikes for sale.
‘At least 50 per cent of the riders do not cycle after a few months of purchase of a bicycle and reasons vary from convenience to discomfort, we believe this often stems from buying the wrong product. And so, our Test Bike Programme has different modules to test out different bikes and choose the most compatible one.’ – Jaymin Shah, Country Manager – Scott Sports India
