The newly opened flagship store is located in the heart of Paris, in the Westfield Forum des Halles shopping centre.
Bershka, a part of the Inditex retail group, has been operating in France since 2003 and now has a total of 52 stores. The new flagship is the largest of these, with a total surface area of 1,944sq m and a commercial area of 1,156sq m. The brand has let the garments take centre stage in the store, and therefore large spaces, elements of decoration and furniture have been utilised.
Stand out features of the store include the checkout area, which is complete with self-checkout machines and is presented in the corner with a metallic floor and steel walls. Other prominent features include a series of LED screens, which show the news and campaigns of the brand.
The company said: “With the opening of our store at Forum Les Halles, we mark an important moment in Bershka’s trajectory: a new image, a context in which our collections are shown in a more inspiring way and where the customer can related to the brand through a more modern and updated experience.”
