The fashion chain has continued its strategy of renovating its spaces as it reopens its renovated flagship store on Paseo deGracia in the heart of the city.
The new space, which has a total area of 1,700sq m spread over three floors, has been designed by the Barcelona-based architectural firm Castel Estudio under the brand’s new image, with a modern and minimalist style, with a strong focus on luminosity, through large openings that allow sunlight to enter.
The brand has also taken advantage of the architectural elements of the original space such as brick vaults, cast iron beams or metal pillars, which give the renovated space a distinctive touch.
The renovated flagship sells the entire range of women’s and men’s clothing and accessories from the BSK division of the brand and has some new features such as a large inflatable plastic sphere located at the entrance of the store, which creates a playful atmosphere in order to attract customers.
This reopening is part of the brand’s plan to renovate and expand its spaces, through which it has recently reopened its boutique located in the Marineda City shopping centre in A Coruña, its store located on the Parisian rue de Rivoli or the aforementioned establishments in Valencia and Malaga. The strategy is included in a broader modernisation plan that began in April 2023 with the presentation of a new logo and its renewed corporate identity.
