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Bershka Reopens its Milan Flagship With a new Concept

Design and technology are prominently displayed as soon as you step through the entrance of the revamped Bershka flagship store in Milan, which will officially opened last Friday 15th September. Located at number 22 on the iconic shopping artery of Corso Vittorio Emanuele II, in the heart of the Italian capital, the flagship store is just a few meters away from a stunning Zara boutique, as well as major chain stores like Mango and H&M. It shares the spotlight with luxury brands, but that hasn’t stopped the Inditex-owned brand from shining and causing a great stir just hours before its official opening.

The new project of the Inditex-owned brand has been in the works for over two years, and the flagship, the brand’s only store in Milan, had been closed for renovations since April.

“This is one of the three most important Bershka stores internationally, both in terms of sales and capacity,” said brand representatives about the significance of the flagship store, which opened in 2010. Furthermore, the brand emphasized “the importance of Milan as a key capital for the business, in terms of customer traffic and image positioning.” It’s no wonder. Since its arrival in Italy in 2003, the country has developed a network of 70 physical stores and has become one of the top five markets in terms of turnover for the Barcelona-based brand.

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