The leading US consumer electronics retailer Best Buy Co. Inc. is partnering with a major tech influencer.
For the first time, Best Buy Co. Inc. is partnering with an influencer to provide customers with direct shopping access to a curated product assortment. The company is teaming up with tech influencer, reviewer and video creator Marques Brownlee, who posts content to millions of followers across social media platforms including YouTube, Instagram, and Twitter using the handle @MKBHD.
Through this partnership, “Rewind: Tech from 2021,” Brownlee is showcasing his top picks of the year on a dedicated page of the Best Buy website, and customers will be able to discover and shop Brownlee’s curated selection of tech products. The retailer is also featuring this year-in-review campaign, which includes tech predictions for 2022, on Best Buy social media platforms and advertising. @MKBHD followers will also see supporting content on social media.
“This year has been packed full of exciting tech innovation, Katie Huggins, Associate Manager, PR, Best Buy, in a corporate blog post. “We’ve seen new products that help you entertain, create and accomplish those big (and little) goals every day. To help you navigate all that was new to the tech space over the past year, we partnered with tech influencer, reviewer and video creator Marques Brownlee. From smartphones and headphones to gaming consoles and drones, he’ll highlight all the important features you need to know about each device. He’s also making some big predictions for tech in 2022.”
