The consumer electronics giant will leverage Google Cloud infrastructure and analytics services to support more personalised shopping experiences.
Best Buy will utilize Google Cloud as the cloud provider for its enterprise data platform. The retailer seeks to apply cloud-based artificial intelligence (AI), analytics and technology solutions to its CRM activities across the U.S., Canada and Mexico.
Best Buy says it selected Google Cloud because of the platform’s capabilities, including improving customer relationships, discovering new insights, and providing new services. As part of the partnership, Best Buy will work with Google Cloud to unify its data sources across various legacy platforms and then run machine-learning and AI models against that data to build more personalized offers and recommendations.
“Our customers are at the heart of everything we do, and better understanding their needs will help us create new, more meaningful experiences for them,” said Brian Tilzer, Chief Digital and Technology Officer, Best Buy. “Partnering with Google Cloud and the impressive capabilities its platform offers will help make these experiences a reality.”
