NAME IT and VERO MODA have entered the world of live shopping, which is predicted to be a game-changer for e-commerce.
NAME IT became the first Besteller brand to launch a live shopping broadcasting platform, which has been dubbed NAME IT LIVE. Accessible via the brand’s Danish website, NAME IT LOVE will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests.
“We are extremely proud of being the first-ever Danish children’s brand to launch a live shopping broadcast. This is a unique possibility for us to communicate with our customers in a whole new way. In the live streams we will highlight styles and trends, but also share more educational content like our Better Materials programme,” says Matilde Louise Damsgaard, International Marketing Manager at NAME IT.
Having noticed live shopping’s rapid growth in China over the past year, BESTSELLER believes it will be the next big trend in e-commerce. Revenue from live shopping in China more than doubled in 2020 to represent 10 per cent of all e-commerce revenue.
