The truck, which will drive around the country, will give customers easier access to a number of Bestseller’s clothes.

Looking to stay ahead of the curve in innovation and creativity, Danish-based lifestyle company Bestseller has unveiled their new pop-up fashion truck in Mumbai. Aiming to bridge the gap between physical stores and online stopping, the fashion truck will offer a new and innovative solution to customers looking to shop in a safe location.

Santosh Dubey, Head of Projects and Distribution, Bestseller India, commented on social media: “We believe that pop-up shops are on the move to creating the new in fashion retail.”

The truck will be driven around the country and will give consumers easy access to a number of Bestseller’s clothes, irrespective of geographical location.