The company has unveiled its revamped showroom in London’s Shoreditch with the idea of supporting the brand’s plan to accelerate digital sales growth.

The two-storey showroom on Fashion Street is described as a “stylish high-tech fashion hub” with its interior completely renovated and expanded to over 1,770sq m, more than double the previous size.

The building now features five new digital showrooms for brands including Jack & Jones, Vila, Vero Moda, Selected and Name It, “to play a pivotal role in presenting Bestseller’s collections to our partners across the UK”.

Country Manager Lee Davison added: “The time was right to provide an enhanced environment for our brands to showcase collections to our customers. We’re looking ahead to deliver the next stage of growth for our company.”