The garment-trade-in-service, which is the perfect place for customers to receive shopping credit in exchange for their pre-loved items, is now available in the US.
Founded by Ivan Cherkashin and Oleg Abramov in 2020, Bewearcy has already enjoyed a number of successful collaborations with fashion brands in Russia, and the service has already attracted a number of large retail brands such as Benetton and Hugo Boss. Alongside these, other brands collaborating include 12 Storeez, Charuel, Elyts and Akhmadullina Dreams. The service has recently gained $420,000 in investments.
According to the company, Bewearcy will increase average revenue for companies by 68 per cent and customer retention by 77 per cent. The second-hand market and sustainability within fashion is an increasingly lucrative subject within the industry, estimated to double in the next five years and projected to reach $77bn.
Ivan Cherkashin, Founder of Bewearcy, commented: “The key idea behind it was to merge resale and retail markets and provide an opportunity for brands to get green and for consumers to renew wardrobes easily.” The brand intends to ‘help brands become part of the circular economy.’
