The group has launched its first Brands For Less store in the Emirate, spanning an area of 19,140sq ft, this is the group’s largest stand-alone store.
The move comes as part of the group’s ongoing efforts to expand its customer base and position itself as one of the UAE’s top retail companies. The group has now brought its flagship store, Brands For Less into the emirate of Ras Al Khaimah and the store boasts a huge array of branded merchandise including clothing, home essentials, toys, and much more, all available at an affordable rate.
Ayman Beydoun, COO of BFL Group, said: “BFL Group’s unique proposition is always to give everyone access to top brands at competitive prices. We have been noticing a demand for high value items in Ras Al Khaimah, and we are pleased to open our first store in the emirate to serve our customers there. Our efforts will not stop here; we will keep looking for more opportunities to expand further in the emirate and provide affordable branded products and customer-centric services to everyone.”
The move supports BFL Group’s expansion goals for 2021, in which they plan to broaden their market reach and serve the needs of UAE customers across all emirates.
