The new major store, which is spread over an area of 1,400sq m is located in Mushrif Mall in Abu Dhabi and will house Brands For Less and Muy Mucho.
The new mega store, which is one of the Group’s largest stores to date, comes as part of the group’s expansion plans for 2021. Muy Mucho is the latest addition to BLF Group’s portfolio in Abu Dhabi. The Spanish brand focuses on homeware products and follows a theme of wood, textiles and soft colours.
The brand’s most popular items include their travel-inspired and personalised home decoration items. Alongside Muy Mucho and Brands for Less, the new store will also feature Tchibo, in addition to branded toys and homeware.
Ayman Beydoun, Chief Operating Officer at BFL Group, commented on the launch: “We are excited to launch our new store at Mushrif Mall and introduce Muy Mucho for the first time to Abu Dhabi consumers. Currently, we operate seven stores across the emirate, however, we look forward to further expanding and growing our presence in Abu Dhabi by taking the total number of stores to nine by the end of 2021, with the aim of bringing the group’s unique shopping experience to our consumer base in the emirate.”
