BFL (Brands for Less) Group has successfully opened its second flagship store in Muscat, Oman, adding to its ever expanding portfolio.
The new Brands for Less branch is located on the first floor of Markaz Al Bahja Mall, and covers an area of 544sq ft. The store houses a wide selection of quality branded products at affordable prices such as homeware, clothing, sportswear and toys.
Vinod Kumar, Head of International Development of BFL Group, commented: “Through our store, we are excited to bring a diversified shopping experience to the people of Oman; the store offers multiple products at competitive prices under one roof. This will help the group to improve economies of scale, boost operational efficiencies and diversity revenue streams.”
This strategic move is part of the company’s plans to expand its market reach and meet the needs of customers in new markets. BFL Group is successfully fulfilling its expansion agenda for 2021 through the expansion of its portfolio.
