Located at Singapore’s Bugis Junction and occupying a space of 13,000sq ft, the new Beauty Hall features 27 beauty brands, 45 fragrance labels, 12 beauty counters, a ‘Beauty Library’ and five spa concepts.
Following months of renovation, BHG Bugis has finally launched their revamped Beauty Hall that intends to provide a fresh and updated shopping experience. BHG Bugis has relaunched several beauty counters from brands including Gucci Beauty, Jo Malone, L’Ancôme, Skinceuticals and more. Each of the beauty counters are stocked with iconic products from the brands.
The new BHG Beauty Library is an exclusive retail concept that houses more than 20 nature-inspired beauty labels including Rooki Beauty and Make Up Store, that features a selection of vegan make up products. Innovation and technology counties to be an important factor for shoppers and elements of these have been included in the new Beauty Hall. The new interactive Lift & Learn Digital Wall allows customers to pick up a beauty product on the counter ready for the product information to be displayed on a screen above.
The Beauty Hall features store-in-store cashiers, allowing customers to purchase within the brand area without having to go in search of a traditional cashier counter.