Women and girl’s ethnic wear and lifestyle brand Biba has expanded its brick-and-mortar presence in Gujarat by opening an exclusive brand outlet in Vadodara.
The store features Biba’s new branding including its geometric printed store façade and interactive design. The store opening drew a crowd of local influencers who gathered to take selfies in a specially designed selfie booth and try out looks from Biba’s new collections. The store opened its doors to the public with an inaugural offer of 15 per cent off on purchases of Rs 6,000 or more, the brand announced on Facebook.
The store launched with Biba’s new pre-festive occasion wear collections as well as its everyday wear kurta and ethnic set lines. In-store, shoppers can select ready-to-wear or ready-to-stitch outfits and the outlet also has a large segment dedicated to bottom wear, enabling shoppers to mix and match their looks.
Biba retails from its brick-and-mortar stores across India and its direct-to-customer e-commerce store. The brand also has a number of international stores in countries including Nepal and Malaysia.
