The online grocery retailer has opened its very first brick-and-mortar store in Bengaluru with plans already in place to scale up the number of such stores in other cities.
BigBasket is known as the best online grocery store in India, bringing together over 18,000 products and over 1,000 brands in a catalogue that allows shoppers to find everything that they may be looking for.
The newly-opened store, and any subsequent stores, will operate under the ‘Fresho’ brand name, according to sources. Fresho is the private label brand that is used by BigBasket on its platform to sell products across several food segments. This move marks the online grocer’s first step into the omni-channel space, which is currently dominated by the likes of Reliance Retail.
India’s e-grocery market is expected to continue to be attractive for the next few years with more than 25 per cent of the growth in the organised grocery segment expected to come from e-commerce, according to a recent report by Kearney.
