The women’s footwear brand is expanding its reach in Victoria, with the opening of two new stores.
The opening of the two new stores, which are located in Melbourne Central Shopping Centre and Highpoint Shopping Centre, brings the brand’s existing portfolio to 18 stores across the New South Wales, Queensland and Victoria regions.
According to Billini, the two locations are perfect for different reasons. Melbourne Central is a key retail spot for the returning workforce and surrounding city fringe area, meanwhile Highpoint Shopping Centre caters to the local suburban Western suburbs customers.
Owners of Billini, George and Susannah Khouzame, commented: “Location was key when securing these Victorian sites. We understood the important of having a presence in these key areas and the demand for our brands offering – and our data backed us up in this decision making process. When the right location in the right state comes along and the demand is there, that’s when things begin to unfold in the retail division of the business.”
