A footwear brand with a devoted fan base has extended its retail footprint to the backyard of its American headquarters.
Birkenstock Americas has opened its fourth company-owned retail store in the US, at Marin Country Mart in Larkspur, California.
The new store follows the successful openings of the brand’s first three US company-owned stores, with two in New York City (Brooklyn and Manhattan’s SoHo neighbourhood) and one in Venice Beach, California.
Birkenstock Marin has a modern, elevated look. The space is designed to embody the rich history of the brand. Core materials of cork, felt and leather are coupled with white oak to create a bright, refined space with a naturally comfortable feel.
In addition to Birkenstock’s iconic sandals, the store carries the brand’s growing range of products for women, men and kids, including sneakers, shoes, boots, clogs and socks. (Birkenstock’s Boston clogs were the second hottest product on the most recent Lyst Index quarterly, which was released in October.) It will also offer a curated selection of limited-edition designer collaboration styles.
