The Mercers’ Company has announced that Bloom Perfumery, the famous London perfumery, has relocated within Covent Garden.
Opening a larger location within The Yards and accommodating the brand’s significant growth and popularity, Bloom Perfumery’s new flagship store is triple the size of its previous site.
Bloom Perfumery selected The Yards’ 2,900sq ft 4 Slingsby Place site, relocating from Langley Court, to accommodate the influx of visitors the store receives, as well as the brand’s growing collection of fragrances. With over 60 brands and more than 1,000 perfumes, Bloom Perfumery boasts an impressive selection of fragrances, with 80 per cent of the brands being exclusive to the perfumery in the UK. Showcasing a range of independent, exclusive and niche fragrances, Bloom offers visitors a bespoke shopping experience with specialists on hand to assist visitors in selecting the perfect perfume.
The perfumery has called Covent Garden home for over a decade and its re-commitment to the area and specifically its relocation to The Yards, cements the destination’s position as the leading location for premium lifestyle brands. As the largest independent perfume store in the UK, Bloom Perfumery sits amongst a complementary line-up of leading retailers at The Yards, including Space NK, The White Company, lululemon and Reiss.
