The brand, the digital-first, affordably-priced fashion site for women who wear sizes 10 to 30 has received an investment from private equity giant L Catterton.
Leveraging L Catterton’s global consumer insights and operating capabilities, BloomChic said it will be better equipped to scale its operations and deliver on its mission for plus-size women, who are currently “underserved, with limited and inferior shopping options.”
“L Catterton has an impressive track record of helping companies to build iconic brands, broaden product suites, enter new geographic markets, and attract talent,” said Bill Hu, Founder and CEO of BloomChic. “We are thrilled to begin working together to better serve the global plus-size women’s community.”
“There is a very real need for women of all sizes to be and feel seen, uplifted by fashion,” added Freya Hu, Chief Product Officer of BloomChic. “It is our mission to fulfil this need.”
